Merle Norman Cosmetics

Since the 1920's, Merle Norman cosmetics have provided fine products with the “Try Before You Buy” philosophy because of their confidence in the quality and beauty of their products. Their cosmetics, skin care and sun care products are available online and in Merle Norman studios worldwide.

Back in the 1920's, a bright and daring woman named Merle Norman began creating her own cosmetic products and started selling them to friends and acquaintances at first, and then as her business grew, opened the first of the Merle Norman Salons to sell her wares. This was a time when it was very unusual for a woman to start a business, but Merle Norman believed in her product and had business principles that turned out to be sheer genius.

One of her ideas was that if she could get her products onto the skin, women would buy them. She was confident in the quality of the products she had created and instituted the “Try Before You Buy” policy still in operation today in Merle Norman studios. She offered her now famous “Before and After” makeovers using her products and when her customer saw for themselves just how good they looked, they were indeed eager to buy Merle Norman cosmetics.

Today Merle Norman cosmetics are known and respected all over the world. The company continues to have the values and principles Merle Norman herself instituted and develops, manufactures, and ships all of its own products. The Merle Norman cosmetics line includes makeup, skin care products and sun protection products for every type of skin. Online and in their franchised studios, customers can find tools to decide exactly which products are best for them and how to use them. Merle Norman studios also offer makeup lessons, facials, and special consultations for bridal services.

Following the commitment to innovation and quality, Merle Norman cosmetics now offers a superior mineral makeup to rival any other type on the market. Part of the Luxiva line of makeup, the Purely Mineral makeup is made only of pure mineral ingredients and goes on flawlessly for light or heavy coverage. It is designed to minimize the appearance of fine lines and to give a radiant glow. Both loose and pressed powder forms are available in a range of colors to match virtually every skin tone. Of course Merle Norman cosmetics also offers all of their conventional pressed and loose powders and foundations.

At Merle Norman cosmetics, a shopper can find in addition makeup to add lip color and products to enhance the eyes from eye shadow to mascara. The latest color line follows the most popular trends in fashion and has a selection to please anyone. Merle Norman cosmetics also offers skin care products and makeup remover to insure a healthy and glowing base for whatever makeup is chosen. There are also scientifically designed products to protect the skin from the damaging and aging effects of the sun.

Merle Norman Cosmetics was started in the late 1920's. Merle Norman, for which Merle Normal Cosmetics was named, founded it to help women enhance their natural beauty. She turned her neighbors and friends into her customers by giving them cosmetic samples for free. Even after she opened her first studio in 1931, she kept her "Try before you buy policy. Merle encouraged other women to open their own branches if Merle Norman Cosmetics and soon there were studios all over the United States of America.

Today, Merle Norman Cosmetics' headquarters is located in L.A. There are around two thousand independently owned studios in the USA and also in Canada. Merle passed away in 1972, but Merle Norman Cosmetics is still a family owned business. Today, the business is owned by J.B. Nethercutt, who is a relative of Merle Norman's.

The main product lines carried by Merle Norman Cosmetics are skin care and color. In the skin care product line, they carry many products. These products include not only cleansers, toners and moisturizers, but a variety of other interesting products as well. They have special products just for men, including a post-shave balm. They also carry bath and body products. Another aspect of the skin care line: fragrance. Currently, Merle Norman Cosmetic Studios carries two scents: one for "her" and one for "him."

Some other interesting skin care products made my Merle Norman Cosmetics can be found in their "special care" line. These include a Derma-Peel system, a micro-refiner and a clay mask. Merle Norman Cosmetics has a very large color cosmetics line. Included in this line are many types of foundations, including the increasingly popular mineral makeup.

Other types of foundation carried by Merle Norman Cosmetics include liquid makeup with SPF and a powder base foundation. They carry a wide array of bases, concealers and powders as well. They carry an impressive six kinds of eye shadow, available in many colors and five kinds of eyeliner and five mascara types, giving the user many options as to what to wear on her eyes.

Merle Norman carries many types of lip stick and liner and many cheek colors as well. They also carry some makeup brushes to apply all of this with. They carry several types of nail polishes as well as base coats and top coats. They also have some nail and hand care products, including a hand treatment product. Merle Norman currently is carrying signature bags to carry their many products and brushes. Samples are still available to "try before you buy" so it seems that Merle's dream still is carried on in their current business and product line.

Merle Norman cosmetics online is a fine method to discover the whole line of Merle Norman products and decide which are the best for the individual customer. Merle Norman offers a complete line of beauty products including all types of makeup as well as a host of skin care products. Their website describes each of their many products in detail.

There really was a Merle Norman, as you will learn if you visit the Merle Norman cosmetics online site. Merle Nethercutt Norman began to sell beauty products which had developed herself in the 1920 at first to friends and then to the general public. She believed that if she could get women to try the superior products that they would buy them. Her “try before you buy” motto worked and is still in use today in Merle Norman studios.

She also created the idea of a “before and after” demonstration of her makeup and skin care products. In the Merle Norman studios, customers are shown with makeovers just how great they can look. Although it was very unusual in the 1920's for women to be in business but Merle Norman had both the vision and the excellent product line to make it a success.

Another interesting fact from the Merle Norman cosmetics online site is that the entire line of Merle Norman products are made exclusively in the United States. This is one of the very few cosmetic and beauty product lines that can make this claim. Thus a customer can both buy an excellent line of products and be happy to “buy American.”

Merle Norman cosmetics online lists every product they sell and has information about the newest products and what they have to offer. Makeup of every kind is included, such as foundations, powder, cheek color, eye color, mascara and eyeliner, brow color, lip color and even nail polishes. In addition, the consumer can find skin care products to clean and condition the skin as well as to protect it from wind, weather and sun.

While you cannot purchase products directly from the Merle Norman cosmetics online website, you can find the locations of all the Merle Norman studios in the country. There is also information about all of the services the Merle Norman studios offer.

Accessing the Merle Norman cosmetics online website allows the customer to find information about the entire product line. The website also provides the history of this all-American company, studio services offered and the location of all Merle Norman studios.